Supporting England all the way

12 April 2010

Well the World Cup is almost upon us, and as sponsors of the England team, we're getting into the spirit in a big way. We're launching the 'Nation Expects' campaign and there'll be so much going on.

The campaign will have its very own colourful and eye-catching coach which will tour the country visiting major towns and cities. The full list of events will be released soon, but it will include player appearances and the chance for fans to win lots of England merchandise. Supporters will also get the chance to sign the coach with their best wishes. As Sales & Marketing Director, Maria Heckel put it, "It really will become a coach that carries the expectations of the nation."

The whole campaign will centre around 'the big send off' as the nation's good luck messages are presented to the team just before they head off to South Africa.

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